BE International MLM – BE Is More Than Just The Marketing Plan

Are you a network marketing or MLM professional?

Are you currently building your own direct sales business using the network marketing business model?

If you are, chances are you’ve heard of the new network marketing organization from Malaysia call BE International.

BE trusted business platform

A lot of professional network marketers and those involved in MLM industry for many years have asked me:

“What is so special about BE International?”

“What is the commission plan like?”

“What is so different about BE International marketing plan?”

Me and my husband are building our MLM business using BE International business platform since early 2018.

Since then, we have reached a significant level in the BE business call Crown Council Ambassador (CCA).

In this article, I will be sharing 6 reasons why the BE business is more than just the marketing plan.

If you are a seasoned MLM network builder, hopefully my sharing will give you some insight about the company and the people behind the organization.

The BE 6 pillars of success

If you are currently building a network marketing business, probably you’ve already know that to be successful in the business, it will require more than just your personal effort.

To be successful in MLM, you will need to partner with a strong and stable company and also teamwork and support from your Line of Sponsorship.

In the BE business, we call those the pillars of success.

In the following section, I will share the 6 pillars that made BE one of the faster growing MLM company in South East Asia.

1. Company’s and founder’s philosophy

BE International was founded in 2017 by 3 individuals who are highly successful and experienced in the Multi-level marketing (MLM) industry.

The founders are:

  • Ir. Lee Suet Sen – a certified professional engineer
  • Ho Huey Chuin – the youngest millionaire in her previous MLM role
  • Karen Leong – 40+ years in the beauty and then the MLM industry. Karen has nurtured more than 21 millionaires to date.
BE International Marketing 3 Founders

The company is a member of the Direct Selling Association of Malaysia (DSAM). You can check out the list of all DSAM members here.

The company is also a member of the Direct Selling Association of Singapore (DSAS). You can check out the list of all DSAS members here.

BE International Head Office is located at Bukit Jalil, Kuala Lumpur, Malaysia.

The company currently has international sales offices located at Singapore, Hong Kong and sale support located in Bandar Seri Begawan, Brunei.

BE or Beyond Eternity strives to be a business that doesn’t just make business sense, but one that makes an impact on the lives of everyone it touches, now and far into the future.

2. Cutting edge products

When you are building a MLM business, having the right product in the business is very import because that is where your sales come from.

If you have the wrong product in your business, you will experience a lot of frustration, minimal income and waste a lot of time.

When it comes to market research and choosing the right product for the business, BE International got it right.

I honestly believe all the success of the product from BE was boiled down to the decades of direct sales business experience of the 3 founders.

To have successful product for the MLM industry, it has to be unique, high quality, high margin and high repeat sale.

The most successful market for many MLM companies globally is in the health and wellness niche.

BE International has launched multiple top selling products for the health and wellness market such as:

One of the reasons why the products from BE International, in particular the Aulora Pants with Kodenshi and Shiruto are in high demand is because the company implemented the Blue Ocean Strategy.

Blue Ocean Strategy book
The Blue Ocean Strategy, a popular business and marketing book

Generally, a Blue Ocean Strategy is when a company created a new market space where there are no equivalent competitors.

When there is a high demand with low or no competitors in the market, it makes building your MLM business utilizing BE business platform and marketing plan so much easier.

Aulora Pants & Befil Awards

Above are 2 marketing awards won by the Aulora Pants and Befil in 2018.

When you take advantage of the business platform offered by BE International, the products you will be selling will always be high quality, high margin, in high demand and most import is high repeat sale.

3. World seamless & fair marketing plan

This is the area where many experienced network marketers are focusing on when they are exploring the BE business.

The BE International marketing plan is One world, One account.

BE Ranking

Sponsoring locally and internationally can be done seamlessly.

As mentioned earlier, me and my husband are current at the CCA ranking in Malaysia.

When we go to Singapore, Brunei or Hong Kong to build our network, our ranking will maintain as CCA at the respective countries.

This is the advantage of the One world, One account marketing plan.

4. Simple duplicable system education

When you are building your network marketing business, one of the key factors for growth is training and education for your new members.

When your network is small with only a handful of active members, you can conduct 1-to-1 or small training session.

What if you have thousands of Independent Business Owners (IBO) spread out in different towns, states and countries? It will be impossible for you to train all of them by yourself.

Is there a solution?

BE education system

Yes, the solution is the the fourth success pillar of the BE business, which is the simple and duplicable system education.

As you can seen in the chart above, the BE education program starts from basic training for new IBOs up until advance leadership conferences for those at the higher ranking.

Due to the current pandemic, all the training classes and conferences are conducted online using Zoom cloud meetings and webinars.

The training language are available in English, Bahasa Malaysia, Mandarin and also Cantonese.

When your network is growing to other countries, leveraging on BE system education will ensure all of your active members are learning and duplicating proven strategy and methods to grow their business locally and internationally.

5. The BE culture

The next success pillar is the BE culture.

The BE culture is very hard to explain and the only way for you to experience it is to attend one of the company’s function or overseas trips.

There is one word I can use to describe the BE culture and that word is FAMILY.

The people in BE is like one big family.

Unfortunately, due to the current pandemic, there is no opportunity for you to attend any of the company’s event or function.

Instead, I will share with you some pictures taken during company’s event and oversea trips with my BE uplines, downlines and also sidelines.

Hokkaido, Japan

Above is a picture of BE incentive trip to Hokkaido, Japan.

Dubai Trip 6

Above is a picture of BE incentive trip to Dubai, United Arab Emirates.


Above is a picture taken in the dessert of Dubai with BE founders.

BE International founder

Above is a picture of me with one of BE’s founder, Ir Lee Suet Sen.

My BE Family

Above is a picture taken with my uplines, downlines and sidelines at a company event.

6. Innovative technology

The last pillar of success of the BE business is the use of innovative technology.

From the first day when the company was set up, BE started to invest into their computer system and bringing online technology into their day to day operation.

The company’s member’s website and the BE2U application are top notch.

The old way of doing MLM is to get your stock from a local stockist and deliver to your customer.

When BE IBOs make a sale, what they have to do is launch the BE2U app and enter the order on their smartphone.

Payment can be made within the app and the company will handle the warehouse stock packing and delivery to their customers.

The BE2U app is capable doing the following processes:

  • New member registration
  • Product ordering
  • Payment using either credit card or online bank transfer
  • E-wallet system
  • Bonus and commission reporting
  • Product delivery tracking system linked with courier services
  • Product voucher system
  • Customer support system (CSS)
  • IBO / member network analysis
  • Cross border product ordering
  • System reporting notification
  • And many more
BE2U App

Above is a screen capture of the BE2U application which you can download from Google Playstore or Apple Appstore.

Apart from using new technology for their day to day business operation, BE International also uses the latest technology for their new product launches.

They are first direct selling company in the world that used Augmented Reality (AR) for their new product launch. Check out the article below.

[MLM Company In Malaysia Used Augmented Reality (AR) For New Product Launch]

My journey with BE

In this section, I will be sharing my journey as a professional network marketer with BE International.

Back in November 2017, I was shown the BE business marketing plan for the first time.

To be honest, when I first saw the plan, I don’t really understand it. All the numbers look very confusing to me.

But I did see the potential of the health and wellness compression pants. The Aulora Pants commission and compensation structure was also very intriguing to me and I was willing to try it.

After wearing the pants for 2 week and I’ve experienced the positive results personally, that gave me some confidence and I’ve started to share the benefits of the pants with my friends and family.

It was only after 3 months of sharing the compression pants with family, friends and even strangers, I have started to understand the plan.

I didn’t have much success in the first month building the business because I have no idea what I was suppose to do.

The things that I’ve tried didn’t work.

I’ve discussed with my husband and he also gave some ideas.

We’ve tried some of our new ideas, but that didn’t work also.

The breakthrough came after we’ve attended a small training meant for new BE Independent Business Owners (IBO).

Growing our business

The IBO training that I’ve attended was the first Intensive Training 1.0 (IT) back in January 2018.

After the training, things got better and my business started to grow. More and more people are joining my team.

I can now explain the BE International opportunity better because I truly believe in the business.

While growing my business, I also worked closely with my mentor, Cyndy.

My mentor
Picture of me, my husband and my mentor, Cyndy

I reached the first milestone in the business which is to achieve the Ambassador level in March 2018.

In April 2018, we managed to help 2 of our teammates to achieve Ambassador level and we were promoted to Ruby Ambassador.

In July 2018, my husband and I were promoted again to the Diamond Ambassador level because we managed to help 5 of our teammates reached the Ambassador and above level.

We also qualified for the Car Fund and later the House Fund offered by BE.

The Car Fund is a special bonus paid out to qualified IBOs monthly for 4 years while the House Fund is a special bonus paid out monthly for 20 years!

BE Car Fund & House Fund

Above is a picture taken when me and my husband received the Car Fund and House Fund from BE International.

Super Link Houses

Above is a model of the new house me and my husband are buying.

Show unit visit

Above is me visiting the show unit of the new house we are planning to buy.

Buying our dream home

The 31st October 2020 is a very memorable day for me and my husband. That was the day the bank approved our loan and we signed the Offer Letter to buy our Dream Home.

We are very grateful because the BE House Fund has enabled us to buy our Dream Home.

In summary

In summary, you now know that the growth and success of BE International is more than just the marketing plan.

The company is truly different from any conventional direct sales or MLM company.

BE International’s Unique Selling Proposition (USP) is its 6 pillars of success.

If you want to be successful in the MLM industry, the company you partner with must have all the 6 pillars mentioned above.

The pillars are essential in order for you to build a large and stable network marketing business locally and internationally.

Before I end, please take some time to read the disclaimer page on this blog. What worked for me may or may not work for you.

Please do further research to find the answer your are looking for.

That being said, if you have any question, please click the link below to contact me on WhatsApp and I will assist you.

Click here for WhatsApp

By | 2020-11-06T11:57:54+08:00 June 4th, 2020|Sharing|0 Comments

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