What is the best direct selling product in Malaysia?
In this article, I will share my thoughts on the type of product you should be promoting if you are planning to start a direct selling business using the network marketing or multi level marketing (MLM) business model.
If you are planning to start an online business or online dropshipping business, the product selection process is also the same.
Me and my wife started our MLM business back in March 2018.
As of today, we have achieved certain level of success in our business which enabled both of us to be full time in our business.
One of the key factor that helped us to grow our network locally and international is the right product from the direct selling company that we partnered with.
How do you know a particular product is ideal for a network marketing business?
Please allow me to explain.
Choosing the right product is the cornerstone to your MLM business success in Malaysia.
When you chose the right product, it will lead you to making sale and recruit new distributors into your network.
When your product selection is wrong, it is unlikely you will make any sale or recruit anyone into your business.
If you have never built a MLM business before, can you see how product selection is such a big challenge?
To make your MLM product selection easier, you should use the Blue Ocean Strategy.
Choosing the right product
In this section, I will share with you a concept call the Blue Ocean Strategy.
The Blue Ocean Strategy is a popular business and marketing book written by Renée Mauborgne and W. Chan Kim.
I will explain the ideas in the book in the form of a story.
There were 2 good friends name Michael and Jeffry.
Both Michael and Jeffry went to the same primary school, secondary school and college together.
When Michael and Jeffrey graduated from college with their diploma at hand, they have the aspiration to start their own business.
Both have some saving in their bank account because they worked part time when they were studying in college.
Michael took out all his saving and started to look for product to sell for his business.
He wanted to sell smartphone accessories because everyone has at least one such device at hand therefore the market is huge.
He decided to to buy the smartphone accessories in bulk from China and sell it locally with a profit.
What Michael has done trying to sell smartphone accessories is equivalent to trying to fish in a Red Ocean.
The characteristics of a red ocean are:
- Compete in an existing market space
- Beat the competition
- Exploit existing demand
- Make the value-cost trade-off
- Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost
The fact is, it is unlikely Michael will succeed in his business due to the nature of red ocean where the competition is very stiff and the only way for him to differentiate with his competitor is to reduce his product selling price.
By being cheaper than his competitor, he will slowly but surely bleed his business until he cannot sustain it anymore.
The blood of every business in the water is turning it red…thus the name Red Ocean.
Is there a better approach to choosing product for a business?
That was what Jeffry thought to himself after seeing the bad experience Michael had with his business.
A better approach to selecting a product is using The Blue Ocean Strategy.
What are the characteristic of a blue ocean?
The characteristics are:
- Create uncontested market space
- Make the competition irrelevant
- Create and capture new demand
- Break the value-cost trade-off
- Align the whole system of a firm’s activities in pursuit of differentiation and low cost
For a better understanding of The Blue Ocean Strategy, check out the 2 minutes video below by Harvard Business Review.
In the video above, it highlighted a case study on Cirque du Soleil using The Blue Ocean Strategy to grow and excel in an industry with limited growth potential.
A compelling aspect of Cirque du Soleil’s success is that it did not win by taking customers from the already shrinking circus industry, which historically catered to children. Instead it created uncontested market space that made the competition irrelevant.Blueoceanstrategy.com
Jeffry realised that to be successful in his business, he has to avoid the red ocean at all cost.
Instead, he has to find a product which is in the blue oceans of uncontested market space and make the competition irrelevant.
How do you find a blue ocean product for your MLM businsess?
By chance, me and my wife stumbled upon a direct marketing company in Malaysia that has a blue ocean product.
The company is known as BE International and its blue ocean product is the Aulora Pants with Kodenshi.
The blue ocean product
BE International is a licensed direct selling company based in Kuala Lumpur, Malaysia.
Back then, their core product in their inventory was the Aulora Pants with Kodenshi which was imported from Japan.
The Aulora Pants is a special type of compression pants that is made using the Kodenshi fabric technology from Japan.
The Kodenshi fabric is unique because it will emit far infrared ray (FIR) when it touches the skin of the wearer.
Before BE International launched the Aulora Pants in Malaysia back in August 2017, there were no far infrared ray (FIR) emitting health and wellness compression pants brand in the market.
BE International created a new FIR emitting pants product category making competition irrelevant.
If you were to think of the top MLM companies in Malaysia, you will notice most of their top selling product range are health supplements.
No doubt health supplement is a big market in Malaysia, but the challenge is, the positive effect of taking health supplement takes a long time.
Sometime, it is also difficult to attribute the positive results your buyer experienced to the health supplement that you are selling.
However, the situation is different with the Aulora Pants.
The main benefit of wearing the Aulora Pants is help to improve our blood circulation of the wearer.
The effect of improved blood circulation can be seen immediately using a microscope and looking at your blood capillaries.
When your customer can see the positive effect of your product in a short time frame, they can help you to spread the benefits of your product through “word of mouth”.
When that happens, you will be able to gather more leads therefore helping you to grow your business faster.
As an added benefit, your market is not limited in Malaysia because BE International also has its international branch office and distribution channel in Singapore, Brunei, Hong Kong and Indonesia.
If you want to sell the Aulora Pants to the United States Of America, Canada, Europe etc, it is also easier because the product is a garment therefore it is easier to clear custom compared to if you were to send health supplement products overseas.
Thank you for reading this article and I hope now you understand why choosing a blue ocean product is important if you are exploring a network marketing or multi level marketing (MLM) business.
If you want to know how to build a network marketing business locally and internationally by using the Aulora Pants as your core product, send me a WhatsApp message for more info.
I will show you how to use internet marketing and social media to generate leads and close sales on a daily basis.