In the year 2018, the Aulora Pants with Kodenshi from BE International Marketing was awarded the Malaysia Health & Wellness Brand Awards for the Wellness Category.
What is the significance of the above award?
Firstly, we need to understand the purpose of the award.
The first Malaysia Health & Wellness Brand Awards was held back in 2017.
According to a news report on Sin Chew:
“Jointly organized by Easily of Sin Chew Daily and Life Magazine, Malaysia Health & Wellness Brand Awards 2017 sets a new benchmark for health and wellness branding authority in the market while consolidating the participating companies’ brand values and promoting their brand development and market expansion.”
The product and companies selected for the award are assessed base on their branding strength, efficacy, product safety, innovation as well as contribution towards society and industry.
The event was endorsed by the Nutrition Society of Malaysia, Branding Association of Malaysia, Malaysian Chinese Medical Association and Malaysian Pharmaceutical Society.
The Aulora Pants winning the award means local professional associations recognised the effectiveness of the product in delivering the results promised.
The key benefits of the Aulora Pants are slimming and also improve our blood circulation.
Apart from the Malaysia Health & Wellness Brand Awards, the Aulora Pants also won the Iconic Brand by Sisters Magazine 2019.
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