BE International Marketing Plan – It Is More Than Just The Plan

Are you currently thinking of starting a network marketing business?

Probably you’ve made your research on network marketing and you found out that the business model has many benefits compared to a traditional business.

If you are researching different network marketing companies and system, chances are you might come across a company from Kuala Lumpur, Malaysia that provides an all-in-one MLM business platform call BE International.

BE trusted business platform

A lot of people have asked me:

“What is so special about BE International?”

“What is the commission plan like?”

“What is so different about BE International compensation plan?”

Me and my husband are building our own home based business using BE International MLM (multi level marketing) business model since early 2018.

Since then, we have reached a significant level of success using the BE business platform.

In this article, I will be sharing 6 reasons why the BE business is more than just the marketing plan.

If you are looking for a home business service platform, hopefully my sharing will give you some insight about the company and the people behind the organization.

The BE 6 pillars of success

If you are currently building an online home business, probably you’ve already know that to be successful in the business, it will require more than just your personal effort.

To be successful in a home business endeavour, you will need to partner with a strong and stable company and also a team to provide support and guidance for you.

In the BE business, we call those the pillars of success.

In the following section, I will share the 6 pillars that made BE one of the faster growing network marketing company in South East Asia.

1. Company’s and founder’s philosophy

BE International was founded in 2017 by 3 individuals who are highly successful and experienced in the direct sales industry.

The founders are:

  • Ir. Lee Suet Sen – a certified professional engineer
  • Ho Huey Chuin – the youngest millionaire in her previous company
  • Karen Leong – 40+ years in the beauty and then the MLM industry. Karen has nurtured more than 21 millionaires to date.
BE International Marketing 3 Founders

The company is a member of the Direct Selling Association of Malaysia (DSAM). You can check out the list of all DSAM members here.

The company is also a member of the Direct Selling Association of Singapore (DSAS). You can check out the list of all DSAS members here.

BE International Head Office is located at Bukit Jalil, Kuala Lumpur, Malaysia.

The company currently has international branch office and distribution centers located at Singapore, Hong Kong, Brunei and Indonesia.

BE or Beyond Eternity strives to be a business that doesn’t just make business sense, but one that makes an impact on the lives of everyone it touches, now and far into the future.

2. Cutting edge products

When you are building a home based business, having the right product in the business is very import because that is where your sales come from.

If you have the wrong product in your business, you will experience a lot of frustration, minimal income and waste a lot of time.

When it comes to market research and choosing the right product for the business, BE International got it right.

I honestly believe all the success of the product from BE was boiled down to the decades of direct sales business experience of the 3 founders.

To have successful product for your business, it has to be unique, high quality, high margin and high repeat sale.

The most successful market for many direct sales companies globally is in the health and wellness niche.

BE International has launched multiple top selling products for the health and wellness market such as:

One of the reasons why the products from BE International, in particular the Aulora Pants with Kodenshi and Shiruto are in high demand is because the company implemented the Blue Ocean Strategy.

Blue Ocean Strategy book
The Blue Ocean Strategy, a popular business and marketing book

Generally, a Blue Ocean Strategy is when a company created a new market space where there are no equivalent competitors.

When there is a high demand with low or no competitors in the market, it makes building your business utilizing BE business platform and marketing plan so much easier.

Aulora Pants & Befil Awards

Above are 2 marketing awards won by the Aulora Pants and Befil in 2018.

When you take advantage of the business platform offered by BE International, the products you will be selling will always be high quality, high margin, in high demand and most import is high repeat sale.

3. World seamless & fair marketing plan

This is the area where many people that have tried direct sales are focusing on when they are exploring the BE business.

The BE International marketing plan is One world, One account.

BE Ranking

Sponsoring locally and internationally can be done seamlessly.

Me and my husband are current at the Crown-CCA ranking in Malaysia.

When we go to Singapore, Brunei, Hong Kong or Indonesia to build our network, our ranking will maintain as Crown-CCA at the respective countries.

This is the advantage of the One world, One account compensation plan.

4. Simple duplicable system education

When you are building your direct to customer home business, one of the key factors for growth is training and education for your new team members.

When your network is small with only a handful of active members, you can conduct 1-to-1 or small training session.

What if you have thousands of Independent Business Owners (IBO) spread out in different towns, states and countries? It will be impossible for you to train all of them by yourself.

Is there a solution?

BE education system

Yes, the solution is the the fourth success pillar of the BE business, which is the simple and duplicable system education.

As you can seen in the chart above, the BE education program starts from basic training for new IBOs up until advance leadership conferences for those at the higher ranking.

Due to the current pandemic, all the training classes and conferences are conducted online using Zoom cloud meetings and webinars.

The training language are available in English, Bahasa Malaysia, Bahasa Indonesia, Mandarin and also Cantonese.

When your business network is growing to other countries, leveraging on BE system education will ensure all of your active members are learning and duplicating proven strategy and methods to grow their business locally and internationally.

5. The BE culture

The next success pillar is the BE culture.

The BE culture is very hard to explain and the only way for you to experience it is to attend one of the company’s function or overseas trips.

There is one word I can use to describe the BE culture and that word is FAMILY.

The people in BE is like one big family.

Unfortunately, due to the current pandemic, there is no opportunity for you to attend any of the company’s event or function.

Instead, I will share with you some pictures taken during company’s event and oversea trips with my BE team members.

Hokkaido, Japan

Above is a picture of BE incentive trip to Hokkaido, Japan.

Dubai Trip 6

Above is a picture of BE incentive trip to Dubai, United Arab Emirates.

Dubai-7

Above is a picture taken in the dessert of Dubai with BE founders.

BE International founder

Above is a picture of me with one of BE’s founder, Ir Lee Suet Sen.

My BE Family

Above is a picture taken with my BE team members at a company event.

6. Innovative technology

The last pillar of success of the BE business is the use of innovative technology.

From the first day when the company was set up, BE started to invest into their computer system and bringing online technology into their day to day operation.

The member’s website and the BE4U application are top notch.

BE International is the first MLM company in the world that uses Electronic Know Your Customer (eKYC) verification process for their new member onboarding.

eKYC is a highly sophisticated user verification process used by banks, investment firms, financial institution, fintech, e-wallet processors, airline bookings etc on their smartphone applications.

BE International has implemented eKYC on their member’s website and mobile application in order to “future proof” all their business processing system.

The old way of doing a direct to consumer business is to get your stock from a local stockist and deliver to your customer.

When BE IBOs make a sale, what they have to do is launch the BE4U app and enter the order on their smartphone.

Payment can be made within the app and the company will handle the warehouse stock packing and delivery to their customers.

The BE4U app is capable doing the following processes:

  • New member registration
  • Product ordering
  • Payment using either credit card or online bank transfer
  • E-wallet system
  • Bonus and commission reporting
  • Product delivery tracking system linked with courier services
  • Product voucher system
  • Customer support system (CSS)
  • IBO / member network analysis
  • Cross border product ordering
  • System reporting notification
  • And many more
BE4U application

Above is a screen capture of the BE4U application which you can download for free from Google Playstore, Huawei AppGallery and Apple Appstore.

Apart from using new technology for their day to day business operation, BE International also uses the latest technology for their new product launches.

They are first direct to customer company in the world that used Augmented Reality (AR) for their new product launch. Check out the article below.

[MLM Company In Malaysia Uses Augmented Reality (AR) For New Product Launch]

Benefits of using BE platform

In this section, I will share with you 5 benefits that you will experience when you use the BE business platform to grow your home business.

1) Unique and high value product

First and foremost, the product for your business are unique, high value and most importantly is in high demand.

A very good example of the type of product available from the BE platform is the Aulora Set which consists of the Aulora Pants, socks, T-shirt, panties and boxer.

Aulora Set

The Aulora Set are far infrared ray (FIR) emitting garment using the Kodenshi fabric technology from Japan.

It is also a multi-award winning product in the market.

2) Seamless online ordering

As mentioned above, the BE International business platform comes with its super app, the BE4U application for Android and iOS.

As long as you have WiFi or internet data connection, you can run your business operation anywhere in the world.

3) Speedy fulfilment

When you lock in an order for your customer using the app, your order will be processed and the items packed in the warehouse.

When the items have been packed, a Delivery Order (DO) will be issued.

Next, the courier service will pick up the parcel and issue a tracking number.

All in all, your customer will receive his or her order within 3 – 5 working days when the order has been keyed in.

4) Social media for customer engagement

BE International social media

Following market trend, BE International is actively engaging with its customers on social media platform such as Facebook, Instagram, YouTube, Tik Tok etc.

5) Live streaming to create product awareness to drive sales

Virtual homeparty

Members of BE International are actively live streaming using Zoom and Facebook Live to create brand and product awareness in the market.

This marketing strategy has been very effective because people are spending longer hours in front of their computer or staring into their smartphone due to the pandemic lockdown.

My journey with BE

In this section, I will be sharing my journey building my home business using the platform offered by BE International.

Back in November 2017, I was shown the BE business marketing plan for the first time.

To be honest, when I first saw the plan, I don’t really understand it. All the numbers look very confusing to me.

But I did see the potential of the health and wellness compression pants.

The Aulora Pants commission and compensation structure was also very intriguing to me and I was willing to try it.

After wearing the pants for 2 week and I’ve experienced the positive results personally, that gave me some confidence and I’ve started to share the benefits of the pants with my friends and family.

It was only after 3 months of sharing the compression pants with family, friends and even strangers, I have started to understand the plan.

I didn’t have much success in the first month building the business because I have no idea what I was suppose to do.

The things that I’ve tried didn’t work.

I’ve discussed with my husband and he also gave some ideas.

We’ve tried some of our new ideas, but that didn’t work also.

The breakthrough came after we’ve attended a small training meant for new BE Independent Business Owners (IBO).

Growing our business

The IBO training that I’ve attended was the first Intensive Training 1.0 (IT) back in January 2018.

After the training, things got better and my business started to grow. More and more people are joining my team.

I can now explain the BE International opportunity better because I truly believe in the business.

While growing my business, I also worked closely with my mentor, Cyndy.

My mentor
Picture of me, my husband and my mentor, Cyndy

I reached the first milestone in the business which is to achieve the Ambassador level in March 2018.

In April 2018, we managed to help 2 of our teammates to achieve Ambassador level and we were promoted to Ruby Ambassador.

In July 2018, my husband and I were promoted again to the Diamond Ambassador level because we managed to help 5 of our teammates reached the Ambassador and above level.

We also qualified for the Car Fund and later the House Fund offered by BE.

The Car Fund is a special bonus paid out to qualified IBOs monthly for 4 years while the House Fund is a special bonus paid out monthly for 20 years!

BE Car Fund & House Fund

Above is a picture taken when me and my husband received the Car Fund and House Fund from BE International.

The 31st October 2020 is a very memorable day for me and my husband. That was the day the bank approved our loan and we signed the Offer Letter to buy our Dream Home.

We are very grateful because the BE House Fund has enabled us to buy our Dream Home.

In summary

In summary, you now know that the growth and success of BE International is more than just the marketing or compensation plan.

The company is truly different from any conventional direct to consumer company.

BE International’s Unique Selling Proposition (USP) is its 6 pillars of success.

If you want to be successful building a home based business, the company you partner with must have all the 6 pillars mentioned above.

The pillars are essential in order for you to build a large and stable business locally and internationally.

Before I end, please take some time to read the disclaimer page on this blog. What worked for me may or may not work for you.

Please do further research to find the answer your are looking for.

That being said, if you have any question, please click the link below to contact me on WhatsApp and I will assist you.

Click here for WhatsApp

By | 2021-04-30T16:06:13+08:00 April 29th, 2021|Sharing|2 Comments

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2 Comments

  1. Vivienne C 10/12/2020 at 6:54 pm - Reply

    Can I know how much capital do I need to get started in the BE business?

    • Lynn 11/12/2020 at 10:38 am - Reply

      Hi Vivienne. You don’t need a lot of capital to get started with the BE International business. I got started by investing on 2 pairs of the Aulora Pants with Kodenshi for myself and my mother. After I have personally experienced the Aulora Pants, it gave me confidence on the product. After that, I started sharing my story on Facebook 🙂

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