Yes, BE International is a legally registered and legitimate direct selling company. Headquartered in Kuala Lumpur, Malaysia, the company operates under official direct sales licensing, follows strict anti-pyramid regulatory frameworks across Southeast Asia, and relies on product-focused retail sales rather than recruitment-based payouts.
The above is a picture and my wife, Lynn and I when we visited Hong Kong. Our trip to Hong Kong was fully sponsored by BE International through the BE Lifestyle Travel (BELT) campaign that we’ve qualified and got 2 tickets.
Regulatory Licensing and Legal Status
BE International operates as a fully compliant direct sales entity in every jurisdiction where it maintains physical operations.
- Malaysia (KPDN Licensing): In Malaysia, direct selling is governed by the Direct Sales and Anti-Pyramid Scheme Act 1993 (Act 500). BE International Marketing Sdn. Bhd. holds an active Lesen Jualan Langsung (AJL932172) issued by the Ministry of Domestic Trade and Cost of Living (KPDN).
- Corporate Registration: Registered under Companies Commission of Malaysia (SSM) Co. No. 201601028139 (1199078-X).
- Regional Regulatory Oversight: Across international markets, the company operates via localized legal entities compliant with consumer protection and direct selling laws in Singapore, Brunei, Hong Kong, and Indonesia.
| Authority / Law | Compliance Status |
| KPDN (Malaysia) | Holds valid AJL License (AJL932172) |
| Act 500 | Complies with Direct Sales & Anti-Pyramid Act 1993 |
| SSM Registration | BE International Marketing Sdn. Bhd. (201601028139) |
| International | Authorized offices in SG, BN, HK, and ID |
Range of Products From BE International
The BE International business opportunity has a wide range of product for the heath and wellness market.
The different ranges of product from BE are:
- Aulora Series with Kodenshi garment from Japan such as the Aulora Pants, Aulora Socks, Aulora Panties, Aulora Boxer, Aulora Basic Top, Aulora Scarf, Aulora Arm Sleeves and Aulora Seamless Bra.
- Belixz functional food product such as Shiruto, I-Vxion, Livcore, Befil, SlendMeal Pro, SlendGlow, Zencoso, NexBio and Collagen Plus.
- Beyul Skin Care Series with Postbiotics from South Korea
- Beyang Fast Moving Consumer Good (FMCG)
Business Model: Direct Selling vs. Pyramid Schemes
A key factor in evaluating whether a network marketing company is legitimate is its revenue structure.
Genuine Product Distribution
Pyramid schemes generate income primarily by charging high entry fees to recruit new members without selling real goods. BE International operates a legitimate multi-level direct selling model, where income is derived strictly from the volume of consumer goods sold.
Transparent Compensation Plan
- Low cost new member kit: Distributors earn commissions based on personal product sales and downline sales volume.
- Product focus: The company’s revenue is backed by tangible health, wellness, and functional apparel products (such as its core Aulora Series, Belixz, Beyang and Beyul Skincare lines).
- Consumer rights: Purchases come with standard consumer protections, official receipts, and defined product return or refund policies compliant with local trade standards.
BE International Founding History and Corporate Growth
BE International (short for Beyond Eternity) was founded in 8th August 2017.
- Leadership: Founded by Ir. Lee Suet Sen alongside experienced network marketing executives, the leadership team brought decades of combined industry background in compliance, supply chain, and network building.
- Expansion Track: Starting from a small rented space in Glenmarie, Shah Alam, the company scaled into its permanent corporate headquarters at The Link 2 in Bukit Jalil, Kuala Lumpur.
- Industry Recognition: BE International has earned multiple corporate governance and workplace environment accolades, including HR Asia’s Best Companies to Work for in Asia.
Presence Across Southeast Asia & Transparency
Legitimate direct selling companies establish physical infrastructure rather than operating solely through online shell networks. BE International maintains physical branch offices and business centers across the region:
- Malaysia: Physical business centers in major hubs, including Kuala Lumpur (Bukit Jalil, Kepong), Penang, Ipoh, Johor Bahru, Kota Kinabalu, Miri, and Bintulu.
- Southeast Asia & East Asia: Regional branches in Singapore, Brunei, Hong Kong, and Indonesia.
BE International Operations Transparency
Public Information: Corporate registration details, executive leadership, and physical office addresses are publicly published on corporate registers and official portals.
Product Certification: Health and functional wear products undergo regulatory approvals, safety tests, and country-specific certifications (such as NPRA or equivalent health ministry filings) prior to distribution.
Note: As a disclaimer, the content above is for educational purposes only.
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