If you are looking for small business ideas in Australia, you can consider selling the Aulora Pants with Kodenshi from Japan.
The Aulora Pants brand owner is BE International, located in Kuala Lumpur, Malaysia.
The pants is 100% designed and made in Japan.
BE International is a registered Business to Consumer (B2C) company with international branch offices and distribution channel in Singapore, Brunei, Hong Kong and Indonesia.
How big is the Aulora Pants market in Australia?
Lets look at some data.
According to the data from www.euromonitor.com,
“The athleisure trend was gaining momentum in Australia out of major changes in society prior to the emergence of the pandemic, driven by Generation Z and millennials, with more casual attire accepted in offices and other workplaces and the growing participation in sports and fitness-driven lifestyles by males and females driving stronger demand for sports-inspired apparel and footwear that transcends sport and follows both fashion and casualisation trends.
Therefore, activewear has entered the mainstream as a form of lifestyle clothing.”
What is athleisure?
Athleisure refers to a fashion trend characterized by athletic clothing that is both comfortable and aesthetically appealing.www.investopedia.com
How does the Aulora Pants fit into the athleisure market in Australia?
The Aulora Pants is unique because it is both trendy and and offers health benefits as well.
Because it is made using the Kodenshi fabric technology from Japan, it will improve the blood circulation of the wearer by emitting far infrared ray (FIR) when it touches the skin.
For more information, click the image below to watch an introduction video on YouTube about the Kodenshi fiber technology.
As a side business idea, how does selling the Aulora Pants in Australia works?
You can sell the Aulora Pants in Australia using the same dropshipping business model as eBay, Shopify, Amazon, Alibab, Aliexpress etc.
What is dropshipping?
According to Shopify:
“Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock.
Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer.
As a result, the seller doesn’t have to handle the product directly.”
Since is it a dropshipping model, you do not have to keep any Aulora Pants stock for your online business.
To sell the Aulora Pants in Australia, you can partner with BE International as one of its Independent Business Owner (IBO).
As an IBO with BE International, your focus is only on the marketing activities to promote the Aulora Pants.
To generate leads for your Aulora Pants business, you can use whatever medium or marketing strategy that you like.
As for my Aulora Pants business, I generate leads using content marketing on this blog and also Facebook Live videos.
To be successful in the Aulora Pants business where you can work from home, you have to follow the business pipeline below.
There are 6 steps in the business pipeline. The steps are:
1) Lead generation
2) Contacting the lead
3) Making appointment either on online Zoom meeting or offline meeting
4) Doing your presentation
5) Follow up with your prospect
6) Your prospect will either say Yes and become your customer or say No.
After you’ve gone through the business pipeline, you go back to Step 1 (Lead generation) again.
The diagram below is an illustration of the business pipeline.
Thank you for reading this article and I hope it was helpful for you.
If you have any questions in regards to selling the Aulora Pants in Australia, click on the link below to contact me on WhatsApp and I’ll assist you.