Thank you for visiting Mommy Lynn Blog. My name is Lynn and I am from Kuala Lumpur, Malaysia.
In this article, I will be sharing the benefits of building a multi-level marketing (MLM) / network marketing with BE International using the Aulora Sock with Kodenshi from Japan as the main product.
Here’s the fact, most people that joined a MLM company will not make any money from their business.
According to a report by www.newswire.com, 97% of network marketer failed in their business endeavor.
Why so many people failed in MLM?
One of the reason is partnering with the wrong company.
By partnering with the right company, you’ve already achieved 50% success in your journey.
The other 50% is the ability to generate a constant stream of business leads for your business.
Are you looking for a new MLM business where you can generate leads using internet marketing and social media?
If you are, click the link below to contact me on WhatsApp and we can have a chat.
Click here for WhatsApp chat
If you are planning to start a network marketing business, it is very important for you to select the right product.
And the Aulora Socks is the RIGHT product for MLM business.
Why so much focus on the Aulora Socks with Kodenshi?
Please allow me to explain.
If you are planning to start a network marketing business, one of your biggest challenge is to figure out what is the ideal product to sell.
Choosing the right product is the cornerstone to your MLM business success.
When you chose the right product, it will lead you making sale and recruit new distributors into your network.
When your product selection is wrong, it is unlikely you will make any sale or enroll anyone into your business.
If you have never build a MLM business before, can you see how product selection is such a big challenge?
How do you to choose the right product?
In this section, I will share with you a concept call The Blue Ocean Strategy.
The Blue Ocean Strategy is a popular business and marketing book written by Renée Mauborgne and W. Chan Kim.
I will explain the ideas in the book in the form of a story.
There were 2 good friends name Michael and Jeffry.
Both Michael and Jeffry went to the same primary school, secondary school and college together.
When Michael and Jeffrey graduated from college with their diploma at hand, they have the aspiration to start their own business.
Both have some saving in their bank account because they worked part time when they were studying in college.
Michael took out all his saving and started to look for product to sell for his business.
He wanted to sell smartphone accessories because everyone has at least one such device at hand therefore the market is huge.
He decided to to buy the smartphone accessories in bulk from China and sell it locally with a profit.
What Michael has done trying to sell smartphone accessories is equivalent to trying to fish in a Red Ocean.
The characteristics of a red ocean are:
- Compete in an existing market space
- Beat the competition
- Exploit existing demand
- Make the value-cost trade-off
- Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost
The fact is, it is unlikely Michael will succeed in his business due to the nature of red ocean where the competition is very stiff and the only way for him to differentiate with his competitor is to reduce his product selling price.
By being cheaper than his competitor, he will slowly but surely bleed his business until he cannot sustain it anymore.
The blood of every business in the water is turning it red…thus the name Red Ocean.
Is there a better approach to choosing product for a business?
That was what Jeffry thought to himself after seeing the bad experience Michael had with his business.
A better approach to selecting a product is using The Blue Ocean Strategy.
What are the characteristic of a blue ocean?
The characteristics are:
- Create uncontested market space
- Make the competition irrelevant
- Create and capture new demand
- Break the value-cost trade-off
- Align the whole system of a firm’s activities in pursuit of differentiation and low cost
For a better understanding of The Blue Ocean Strategy, check out the 2 minutes video below by Harvard Business Review.
In the video above, it highlighted a case study on Cirque du Soleil using The Blue Ocean Strategy to grow and excel in an industry with limited growth potential.
A compelling aspect of Cirque du Soleil’s success is that it did not win by taking customers from the already shrinking circus industry, which historically catered to children. Instead it created uncontested market space that made the competition irrelevant.Blueoceanstrategy.com
Jeffry realised that to be successful in his business, he has to avoid the red ocean at all cost.
Instead, he has to find a product which is in the blue oceans of uncontested market space and make the competition irrelevant.
How do you find a Blue Ocean product?
The good news is, BE International already has a blue ocean product which is the Aulora Series with Kodenshi.
The Aulora Series consist of the:
- Aulora Pants
- Aulora Socks
- Aulora Panties
- Aulora Boxer
- Aulora Basic Top (T-shirt)
- Aulora Scarf
- Aulora Arm Sleeves
The Aulora Socks is an excellent choice as the main product for your network marketing business because it is relatively inexpensive and can be used by men and women or all ages.
Therefore, the potential market for the socks is HUGE!
After you’ve chosen the right product for your MLM business, you want to make sure you partner with the right direct selling company.
In this section, I will share with you some information on BE International.
The company is the exclusive owner of the Aulora Series brand.
Does BE International has a license to operate a direct selling business in Malaysia?
How do you find the company’s Malaysia direct selling license number?
The direct selling license number is published on the company’s website if you know where to look.
In fact, it was listed on BE International corporate website Contact Us page.
Above is a screen capture of the Contact Us page.
BE International direct selling number is listed next to the company’s registration number.
It’s direct selling license number is AJL932172.
You can check the validity of the company’s direct selling license with the Ministry of Domestic Trade and Consumer Affairs or Kementerian Perdagangan Dalam Negeri dan Hal Ehwal Pengguna Malaysia (KPDNHEP).
KPDNHEP has a web page for you to check the license validity of all direct selling companies in Malaysia.
If you were to do a search with the direct selling license number above, you will find it belongs to BE International Marketing Sdn. Bhd.
The license was issued on 8/7/2019 and is still valid up to date.
BE International being a Malaysian company has it’s global aspiration.
The company is also a member of reputable direct selling associations such as:
- Direct Selling Association of Malaysia (DSAM)
- Direct Selling Association of Singapore (DSAS)
- Indonesian Direct Selling Association (APLI)
There you have it, I’ve tried my best explaining why building a MLM / network marketing business using the Aulora Socks as your core product is a Golden Business Opportunity.
Thank you for reading this article and I hope it was helpful for you.
If you have any question, please click the link below to contact me on WhatsApp and we can have a chat.
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