Thank you for visiting Mommy Lynn Blog. My name is Lynn and I am from Kuala Lumpur, Malaysia.
Above is a picture of me and my husband, Will when we visited Hong Kong.
In this article, I will share with you 10 reasons why the Aulora Pants from Japan is the perfect core product for building a MLM business in Malaysia.
But before that, please allow me to introduce myself.
My husband and I are professional network marketer and we have been building our MLM business since March 2018.
The company that we partnered with for our business is BE International.
Currently, BE International has its branch offices and distribution channel in Malaysia, Singapore, Brunei, Hong Kong and Indonesia.
Not too long ago, I received a WhatsApp message from a stranger.
His name is En. K and he got to know about us after reading one of the article published on this blog.
Initially, we communicated with him through text messages on WhatsApp.
Then, my husband decided to call En. K on the phone because it is much easier to chat on the phone.
From my husband conversation with En. K, we found out that En. K was a seasoned network marketer.
He got into the MLM business back in the late 1990s!
However, he stopped his MLM business for a while but lately he decided to build a network marketing business.
He was doing his research trying to find an ideal product that he can promote for his new MLM business.
He got to know that my husband and I are professional network marketers and he wanted to know more about our business.
My husband shared with En. K that the core product for our business is the Aulora Pants from Japan by BE International.
The reason our business grew quickly because the Aulora Pants was a blue ocean product in the MLM landscape.
What is a blue ocean product?
Please allow me to explain.
Blue ocean
In this section, I will share with you a concept from the book The Blue Ocean Strategy written by Renée Mauborgne and W. Chan Kim.
I will explain it in the form of a story.
There were 2 good friends name Michael and Jeffry.
Both Michael and Jeffry went to the same primary school, secondary school and college together.
When Michael and Jeffrey graduated from college with their diploma at hand, they have the aspiration to start their own business.
Both have some saving in their bank account because they worked part time when they were studying in college.
Michael took out all his saving and started to look for product to sell for his business.
He wanted to sell smartphone accessories because everyone has at least one such device at hand therefore the market is huge.
He decided to to buy the smartphone accessories in bulk from China and sell it locally with a profit.
What Michael has done trying to sell smartphone accessories is equivalent to trying to fish in a Red Ocean.
The characteristics of a red ocean are:
- Compete in an existing market space
- Beat the competition
- Exploit existing demand
- Make the value-cost trade-off
- Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost
The fact is, it is unlikely Michael will succeed in his business due to the nature of red ocean where the competition is very stiff and the only way for him to differentiate with his competitor is to reduce his product selling price.
By being cheaper than his competitor, he will slowly but surely bleed his business until he cannot sustain it anymore.
The blood of every business in the water is turning it red…thus the name Red Ocean.
Is there a better approach to choosing product for a business?
That was what Jeffry thought to himself after seeing the bad experience Michael had with his business.
A better approach to selecting a product is using The Blue Ocean Strategy.
What are the characteristic of a blue ocean?
The characteristics are:
- Create uncontested market space
- Make the competition irrelevant
- Create and capture new demand
- Break the value-cost trade-off
- Align the whole system of a firm’s activities in pursuit of differentiation and low cost
For a better understanding of The Blue Ocean Strategy, check out the 2 minutes video below by Harvard Business Review.
In the video above, it highlighted a case study on Cirque du Soleil using The Blue Ocean Strategy to grow and excel in an industry with limited growth potential.
A compelling aspect of Cirque du Soleil’s success is that it did not win by taking customers from the already shrinking circus industry, which historically catered to children. Instead it created uncontested market space that made the competition irrelevant.Blueoceanstrategy.com
Jeffry realised that to be successful in his business, he has to avoid the red ocean at all cost.
Instead, he has to find a product which is in the blue oceans of uncontested market space and make the competition irrelevant.
The product
In this section, I will share with you 10 reasons why the Aulora Pants is the perfect product you can use to build a MLM business in Malaysia.
1) Unique Selling Proposition (USP)
The Aulora Pants have a unique technology which is the Kodenshi fiber.
The main benefit of the Kodenshi fiber is to enhance blood circulation and provide various health benefits through far-infrared rays.
This unique technology differentiates the product from regular compression wear and can be a strong selling point.
2) Health and Wellness Niche
Health and wellness products are in high demand, as people are increasingly focused on improving their overall well-being.
Aulora Pants fit perfectly into this niche, appealing to individuals seeking health benefits, comfort, and performance enhancement.
3) Demonstrable Benefits
Users of the Aulora Pants can often feel and observe the benefits of improved circulation and reduced fatigue, making it easier for distributors to share personal testimonials and demonstrate the product’s effectiveness.
This tangible benefit can help in convincing potential customers and recruits.
Check out the video below where I interviewed a prospect after he tried on the Aulora Pants for only 2 hours.
The video is in Bahasa Malaysia.
4) Recurring Sales Potential
As an apparel item that can wear out or as trends change, customers may purchase multiple pairs over time.
Additionally, satisfied customers are likely to recommend the Aulora product to others leading to more sales.
5) Broad Target Market
The Aulora Pants can appeal to a wide range of customers, including athletes, individuals with circulatory issues, those who stand or sit for long periods, and anyone interested in health and wellness.
This broad appeal allows distributors to target various segments of the population.
I will cover more on the topic of target market for the Aulora Pants in a separate section below.
6) High Perceived Value
The advanced technology of the Kodenshi fiber and health benefits associated with Aulora Pants can justify a higher price point, which can result in better commissions and higher earnings for BE Independent Business Owners (IBO).
7) Demonstrability and Word of mouth
The effectiveness of the pants can be easily demonstrated through personal use, making it easier for distributors to share their positive experiences with potential customers and recruits.
Word of mouth marketing can be particularly effective in MLM.
8) Support from the Parent Company
BE International, the company behind Aulora Pants, provides training, marketing materials, and support to its IBOs.
This backing helps ensure that distributors have the resources they need to succeed.
9) Fashion and Function
Combining fashion with function, Aulora Pants are not only beneficial but also stylish.
This combination can attract customers who are looking for both performance and aesthetic appeal in their clothing.
Check out the Aulora Pants fashion show video below.
10) Upsell and Cross-sell Opportunities
Aulora Pants can be part of a larger product line, allowing distributors to upsell related products such as the Aulora Socks, T-Shirt, panties, boxer, arm sleeves, scarf and seamless bra.
These products are part of the Aulora Series far infrared ray (FIR) emitting garment collection.
When you upsell and cross sell, you can increase the average order value and enhance customer loyalty.
Evaluating MLM product
If this section, I will share with you my personal evaluation process to determine if a product is right for MLM business.
Many people liked the idea of starting their own network marketing business, but the fact is, many people failed in their endeavor.
Please allow me to explain.
If you are planning to start a MLM business, one of your biggest challenge is to figure out what product to sell.
Choosing the right product is one of the cornerstones to your business success.
When you chose the right product, it will lead you to making sale, sign up new distributors, grow your network and have a good income stream.
However, when your product selection is wrong, it is unlikely you will make any sale or recruit anyone into your business.
If you have never done network marketing, direct selling or MLM business before, can you see how product selection is such a big challenge.
Market size
Do you know how big is the direct selling marketing in the South East Asia region?
According to the World Federation of Direct Selling Associations (WFDSA) Global Direct Selling Retail Sales data, the total sales from the direct sale industry for the year 2020 in the respective Asian countries are:
- Malaysia – USD 6.978 Billion
- Indonesia – USD 1.618 Billion
- Philippines – USD 1.411 Billion
- Thailand – USD 2.953 Billion
- Taiwan – USD 4.462 Billion
- Vietnam – USD 804 Million
- Singapore – USD 416 Million
WFDSA is a leading international, non-governmental, voluntary organization representing the global direct selling industry in more than 170 countries.
As you can see from WFDSA data, direct selling is BIG business in Asia.
If you were to choose the right product, you will be able to be very successful in your business.
Golden opportunity
How do you find a blue ocean product ideal for building a multi level marketing business?
Firstly, I would suggest you get a copy of the Blue Ocean Strategy book and read it.
By reading the book, it will give you some ideas on how to identify the best product to promote in a network marketing business.
By chance, when my husband and I partnered with BE International, the company already have a blue ocean product which is the Aulora Pants with Kodenshi.
Back then, there were no large or established product brands in that category in South East Asia countries.
BE International created a new product category making competition irrelevant.
In less than 3 years, BE has dominated the category with its core product in Malaysia, Singapore, Brunei, Hong Kong and Indonesia.
That was how we grew our network marketing business quickly locally and internationally by leveraging on the blue ocean product.
Coming back to our story with En. K.
Since he is staying in Petaling Jaya, my husband invited him to visit BE HQ at Bukit Jalil.
En. K agreed and we’ve made an appointment to meet with him.
Thank you for reading this article and I hope it was insightful for you.
If you are currently exploring a new network marketing / multi level marketing (MLM) business, reach out to us by clicking the link below to contact us on WhatsApp and we’ll be happy to share more with you.
Leave A Comment