Thank you for visiting Mommy Lynn Blog. My name is Will and I am from Kuala Lumpur, Malaysia.
Above is a picture of me taken at Kiyomizu Temple, Kyoto, Japan.
My wife Lynn and I are professional network marketers.
We have been building our network marketing business by partnering with BE International since March 2018.
In this article, I will be sharing some information on why you should build a network marketing business using the BE International business opportunity in Malaysia.
Why Malaysia?
OK, if you are reading this article, I am assuming you are already familiar with network marketing.
Probably you’ve tried building a MLM business in the past but you could not get it off the ground.
Maybe you are thinking of giving network marketing another shot.
If you are going to build a network marketing business, I will share with you 5 reasons why you should focus your target market in Malaysia.
1) Booming economy and market potential
First and foremost, Malaysia’s economy has been steadily growing after the global pandemic.
A growing economy provides a fertile ground for building a network marketing businesses.
With a rising M40 middle class and increasing disposable income, more Malaysians are open to exploring business opportunities that can add to their income.
This economic environment makes it easier to recruit new members who are looking for business opportunity.
2) Good cultural fit
Next, Malaysia has a good cultural fit for MLM type business.
Malaysian culture values community and relationships, which are important for network marketing business.
The emphasis on family and community support aligns well with the network marketing model, where building and nurturing relationships is crucial.
This cultural alignment can lead to a more cohesive and motivated team.
3) High mobile and internet penetration
A lot of people don’t know this, Malaysia boasts high mobile and internet penetration rates, making it easier to reach potential customers and recruits through digital channels.
According to Data Reportal website:
“There were 33.03 million internet users in Malaysia in January 2023.
Malaysia’s internet penetration rate stood at 96.8 percent of the total population at the start of 2023.”
Because of high mobile and internet penetration, you can make use of internet or digital marketing to grow your MLM business.
Social media platforms such as Facebook, TikTok, YouTube and Instagram in particular are popular among Malaysians, providing a powerful tool for marketing your products and expanding your network.
Leveraging digital tools can enhance your reach and efficiency in managing your business.
4. Tax benefits
Operating a network marketing business in Malaysia comes with certain tax advantages.
Expenses related to running your business, such as travel, marketing, and training costs, can often be deducted, reducing your overall taxable income.
This can make a significant difference in your net earnings and overall financial health.
5. Low start up cost
Compared to traditional businesses, the start-up costs for a network marketing business are relatively low.
This lower barrier to entry makes it accessible to a broader range of people in Malaysia.
You don’t need significant capital to start, instead you invest in the products you believe in and your ability to build a network.
My journey
In this section, I though of sharing me and my wife’s journey in growing our network marketing business in Malaysia pre and post pandemic.
During the Covid-19 lock down, many network marketers experienced a slow down in their MLM business.
This was expected since the business of MLM is all about relationship building and face to face meetings.
How has the Movement Control Order (MCO) in Malaysia affected our business?
I’ll be lying if I were to say the lockdown did not affect our MLM business at all.
Before the pandemic, my wife and I were getting ready to grow our international business.
We were ready to travel to other countries such as Singapore, Brunei, Hong Kong and Indonesia to grow our network.
But all our business plans have to be put on hold!
Nonetheless, our business is running.
Our blog was still generating business leads and we were still closing sales.
Unfortunately we were unable to go deeper on some of our lines.
Business challenges
Some of our key leaders quit during MCO.
It was heart breaking but life has to move on.
How did we got back our momentum to grow our network marketing business?
How did we reignite the fire in our belly?
I know that a lot of MLM entrepreneurs got stuck in a rut after the lockdown.
Some may be doubting their decision to start their network marketing business.
When you are in a rut, what should you do?
Firstly, you should start to dig yourself out of the hole.
Acknowledge that the world is going to be different post pandemic.
To start growing your network again, you should start by evaluating your business.
For me and my wife, one thing that we’ve learnt about the way we built our network before the pandemic was not going deep enough with some of our lines.
We relied too much on some of our key leaders.
These are the same leaders that jumped ship when the water got too rough.
We know now that we need to foster the same close relationship with all of our downlines, not just the active leaders.
Identify patterns
What worked or is still working with our MLM business?
I know that this blog is still generating leads for our business.
I know that our blog readers are still getting value from the content that we’ve published.
If you are a professional network marketer, probably you can consider starting a business blog to help generate leads for your business.
There is 1 thing that you can do right now.
That is not worrying and getting stressed about what didn’t work.
Focus more of your time and energy on what worked.
What if there is nothing working for you right now?
My advise is, start doing things differently.
It can be the way you generate leads or the way you follow up with customers.
Whatever it is, make sure it is something different from what you have been doing last month or even last year.
Monitor your work and track your progress.
Sooner or later, you will start seeing a pattern.
When you notice a pattern, you can now start to improve it.
Where to focus?
Where should you be focusing your effort when building your MLM business?
Here are some statistics for you.
If you are a senior in the MLM industry in Malaysia, probably you’ve already know this.
These are the data and statistics from Direct Selling Association of Malaysia (DSAM).
If you are building a networking marketing business, it is still best to focus your time and energy in Malaysia.
You may be asking why?
In terms of total industry sales, for the year 2019, Malaysia was ranked number 7 globally at USD 6.116 Billion!
As per the numbers above, the top 3 countries to build a MLM business in Asia are:
- Korea
- Japan
- Malaysia
If you were to build a network marketing business in South East Asia, the number one market is Malaysia.
Which type of product should you focus on for your MLM business?
As per the data from DSAM on the percentage of sales turnover by product in Malaysia, the top 3 product categories are:
- Wellness
- Household goods and durables
- Cosmetics & personal care
Which marketing channel should you focus more of your attention on to growth your MLM business?
Again, as per the data from DSAM, the sales methods for the MLM industry in Malaysia are person-to-person, party plan and online.
Both the person-to-person and party plan are on a downtrend.
Not surprising, the online sales method for the year 2020 increased to 34% from 22% the previous year.
Online sales method is clearly on an up-trend.
Therefore, your marketing channel to grow your MLM business in Malaysia should focus more on online strategies.
Business partner
If you are planning to start a new MLM business with the focus on Malaysia market, which company should you partner with?
For me and my wife, we chose BE International.
Check out the TikTok video below where I shared the reasons why we’ve partnered with BE.
Thank you for reading this article and I hope it helps.
If you have been in the network marketing industry and you would like to re-start your MLM business again, click on the link below to contact me on WhatsApp and I will assist you.
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