Thank you for reading this article. My name is Mommy Lynn.
In this article, I will share with you the top direct selling companies in Singapore for the year 2021 / 2022 which you can partner with in order to build your network marketing business.
But before that, please allow me to introduce myself.
My husband and I are professional network marketers and we have been building our network marketing business since 2018.
From my experience, I know that in building a network marketing business, it is very important for you to choose the right MLM company in Singapore.
By partnering with the right company, you’ve already achieved 50% success in your journey.
The other 50% is the ability to generate a constant stream of business leads for your business.
Are you looking for a new MLM business where you can generate leads using internet marketing and social media?
If you are, click the link below to contact me on WhatsApp and we can have a chat.
How big is the direct selling market in Singapore?
According to the World Federation of Direct Selling Associations (WFDSA) Global Direct Selling Retail Sales data, Singapore direct selling industry in the year 2021 generated a total of USD 437 Million in sales.
According to WFDSA 2020 data, the total revenue generated from Singapore direct selling industry was USD 416 Million.
That a 5% increase in the total revenue from the year 2020 to 2021!
Direct selling industry is a growing trend in Singapore.
As Singaporean pay more attention to their health and wellbeing, they are likely to spend more on products that are designed for such purposes.
What types of product are being sold through direct selling?
The types of product are mainly consumer healthcare items such as nutritional supplements, functional food, health & beauty products and water purifiers and filtration systems.
As these products tend to be strong in direct selling, their popularity helped to generate the USD 437 Million in sales in Singapore for the year 2021.
Which companies generated the above sales number?
What was the reason consumer prefer to buy health and wellness product through direct sales?
According to a report published by the Direct Selling Association of Singapore (DSAS):
“Growth is likely to be sustained by consumers who prefer to purchase products based on recommendations by family members or friends as they deem such sources more trustworthy.”
You can read the DSAS report here.
Some consumers also prefer the service of direct selling agents as they are usually willing to help their customers more with their purchases such as providing home delivery, personalised consultation, giving detailed recommendations on what products to buy, and so on.
Who are the governing bodies of the direct selling industry in Singapore?
According to DSAS, there are 3 governing bodies which are:
1) Ministry of Trade and Industry (MTI)
The role of MTI is very important for the industry.
MTI directs the formulation of policies related to the development of trade and industry in Singapore.
2. Health Sciences Authority (HSA)
The scope of HSA’s work spans a wide spectrum of scientific and professional functions.
One of the role of HSA in the direct selling industry in Singapore is to provide regulatory overview of health supplements.
A direct selling company selling health supplement has to understand the requirements to import, manufacture or sell health supplements in Singapore.
3. Accounting and Corporate Regulatory Authority (ACRA)
ACRA is national regulator of business entities, public accountants and corporate service providers in Singapore.
ACRA also facilitates the development of business entities and the public accountancy profession.
All direct selling companies operating in Singapore have to comply with the accounting standard set by ACRA.
There are many MLM companies operating in Singapore.
The last I counted, there were 27 MLM companies who are registered member of the Direct Selling Association of Singapore (DSAS).
The companies are:
- AMC Allied Metalcraft
- BE International
- Best World Lifestyle
- Creative Network International
- Extra Excellence
- Forever Living Product
- HDI Network
- Healthy Homes Marketing
- Mary Kay
- Organica International
- Oriental Inchaway
- PM International
- Sante & Beaute
You can check out the DSAS member list by clicking here.
The above list is not comprehensive because there are countless direct selling companies who are not a member of DSAS.
These are the companies you should avoid because they tend to be illegal and may go out of business without notice.
If you are thinking of starting your career as a professional network marketer, start by choosing MLM companies who are a registered member of DSAS.
However, which MLM company is the best in Singapore?
The best MLM company in Singapore needs more than good products or a good marketing plan.
In this article, I will share with you 6 essential pillars of top Multi Level Marketing (MLM) company you should look out for when you are choosing the right company for your business.
The list below is based on my experience building a successful network marketing business.
1) The company founder
The first essential pillar you should consider when you are choosing a direct sales company is the company founder.
Is the founder himself or herself from the direct sales or MLM background?
I am referring to the company founder, not the CEO or professional manager hired to run the company.
If the direct sales company is one of the founder’s many businesses, this is a red warning flag and you should avoid this company.
If the founder has only invested money to start the direct sales company and has never led a large and successful network of independent distributors or agents before, you should move on and keep on looking for another direct sales company to partner with.
Reason being, the founder started the company for the sole purpose of make money.
But when business is tough or he is not getting his expected Return on Investment (ROI), he will start cost cutting measures.
Cost cutting will affect the quality of the product and support services and ultimately it will affect your commission and bonuses also.
2) The product
The second essential pillar is the product offered by the direct sales company.
A direct sales company would have a couple of products in their catalogue.
To build a successful network marketing business, all you’ll need is 1 core product from the company.
The core product from the company must be something different with its own Unique Selling Proposition (USP).
When you are evaluating the product from the direct sales company, preferably it should a blue ocean product.
Blue ocean product is a concept from the book Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne.
A blue ocean product is when a company has created a new market space where there are no equivalent competitors.
When there is a high demand with low or no competitors in the market, it makes building your network marketing business so much easier.
3) The marketing plan
The third essential pillar you should look for is the company’s marketing plan.
From my experience, a traditional unilevel MLM marketing plan is the most ideal.
The marketing plan should offer seamless sponsoring for members all around the world.
The marketing plan should be fair meaning those that put in the hard work in building their network should enjoy the fruits of their labour.
The marketing plan should also have no drop in ranking.
When you advance to a certain ranking in your business, you should not have a drop in ranking if you don’t have production for the month.
This is to prevent the independent agent having to stock up unnecessarily every month just to maintain his or her ranking in the business.
4) The education system
The fourth essential pillar you should look out for is the training and education system offered by the direct sales company.
Most people that started a network marketing has no idea how to build the business.
The case in point is myself.
I have never done any multi level marketing business before. That is why when I first got started in the business, I needed a lot of training.
A direct selling company that you wanted to partner with must have a proper education system.
The training has to cover not only product knowledge, it should provide sales and leadership training as well.
Preferably, the training should be available on both online and offline settings.
The training should also be easily duplicable in order to train new team members in your network.
5) The business culture
The fifth essential pillar is the culture within the company and network.
Are the leaders in the network supporting and helping each other?
Are the uplines helping the downline?
How are the relationship between sidelines?
Is everyone helping and supporting each other?
How would you know if a direct sales company has a good culture?
Before you really commit to build your network marketing business with a particular MLM company, I would suggest you attend some of the offline and online meetings and meet with the leaders.
Doing so, you will get a feel of the culture within the company and network.
If you have a gut feeling that there is something not right with the culture, by all means, move on from the company.
6) Using technology
The sixth essential pillar is the utilisation of technology.
If a MLM company is not using technology in its business operation, it is an outdated company and soon will be left behind by its competitors.
What should you look out for in terms of technology utilisation within the company?
The company should have a professional website and custom mobile application for its independent business owners.
The website and app have to be linked to the company’s finance department, warehouse processing, inventory tracking, customer service ticketing system etc.
In terms of marketing, the company should have social media presence on Facebook, Instagram, YouTube, TikTok etc.
There you have it, the 6 essential pillars a successful MLM company in Singapore you should look out for before you decide to partner with them for your network marketing business.
The pillars above are ESSENTIAL and a MLM company you want to partner with should not be missing any one of the pillars.
From my experience, if the company is missing any of the essential pillar, any success you have with your network marketing business is only temporary.
To have long term success in your business, make sure the company you decide to partner with has ALL the essential pillars mentioned above.
Thank you for reading this article and I hope it was helpful for you.
Do you want to build your MLM business using internet market strategy?
If you do, contact me on WhatsApp and I share with you how to use blogging to generate leads for free for the product you are selling.
Click the link below to message me on WhatsApp.