Thank you for visiting Mommy Lynn Blog.
My name is Lynn and I am from Kuala Lumpur, Malaysia.
Above is a picture of me doing a business opportunity sharing on social media.
My husband and I are professional network marketer and we have been building our network marketing business since March 2018.
As part of our learning process, we’ve purchased and read Randy Gage’s Direct Selling Success: From Amway to Zombies book.
Both of us love Randy’s book and we felt his book should be read by everyone involved in network marketing.
I am not going to do a Direct Selling Success book review in this article because there are too much to cover.
Rather, I will share the titles of all the 18 Chapters in the book below:
- Chapter 1 – The #1 Secret for Creating Prosperity
- Chapter 2 – R.I.P. MLM
- Chapter 3 – Choosing the Right Company for You
- Chapter 4 – The Secret to Lightning-Fast Growth
- Chapter 5 – How to Construct a “Bullet-Proof” Duplicable System
- Chapter 6 – Building Gargantuan Customer Volume
- Chapter 7 – How to Prospect Brilliant Talent
- Chapter 8 – The Science of Successful Recruiting
- Chapter 9 – Harnessing E-Commerce and Social Media to Explode Growth
- Chapter 10 – Creating Sustainable Duplication and Profound Depth
- Chapter 11 – Building a Business the Sun Never Sets On
- Chapter 12 – Leadership Landmines That Kill Growth
- Chapter 13 – Building Your Personal Leadership Brand
- Chapter 14 – How You Become a Positive, Powerful Leader
- Chapter 15 – Building Belief in Your Team
- Chapter 16 – How to Create a Leadership Factory
- Chapter 17 – Becoming Wealthy, Not Just “Instagram Rich”
- Chapter 18 – The Brutal Truth Nobody Else Will Tell You…
Chapter 7 and Chapter 9 are my favorite and I have read both the chapters multiple times.
I will share with you why…
As MLM network builder, one of the activities that we must always do is prospecting either offline or online.
The reason we have to prospect is to find new leads for our business.
If we stop prospecting, our business will not grow.
In fact, our network will start to shrink!
Now you know why I love “Chapter 7 – How to Prospect Brilliant Talent” in Randy Gage’s book.
This chapter explained in detail how to prospect for brilliant people!
How do we find these brilliant talent?
Randy gave the answer in “Chapter 9 – Harnessing E-Commerce and Social Media to Explode Growth”.
How to generate leads?
Not too long ago, a lady messaged me on WhatsApp.
Apparently she is a network marketer and building her MLM business.
She has been building her business for a few years.
In her WhatsApp message, she asked me how she can generate leads online.
At first, I wasn’t sure if I should answer her because she is with a competitor company.
But then I decided to get to know her better.
The lady that contacted me has a very interesting story.
She did very well the first couple of months after she registered as a member of the company she partnered with.
But after that, her business was on the decline.
I asked her why her business was declining.
As it turns out, she has ran out of her warm market.
She has already contacted all her close friends and family members.
She tried to approach her cold market but was finding it difficult.
She wanted to know how to generate new leads so that she can get new customers.
This is a very common problem with many people in network marketing business.
After some time, they are unable to grow or maintain their business because they already spoken to all their friends and family members about their business.
They already shared the benefits of their product to everyone they know.
Who else can they talk to?
To grow their business, they need to be able to generate new business leads in their cold market.
Where to generate leads?
In this section, I will share where and how I generate new leads for my network marketing business.
As per the online strategy taught in Randy Gage’s book, this approach will work with any MLM company that you are currently attached with.
The best place for me to generate new leads is to go online which is on social media.
Since I am from Kuala Lumpur, I am using Malaysia as an example.
The most popular social media platform in Malaysia is Facebook.
I am sure it is the same in Singapore, Brunei, Indonesia, Thailand, the Philippines etc.
There are a lot of people using Facebook and it is a great place for us to find new people for our business.
If you want to generate new leads through social media such as Facebook for your business, you need to approach it like a Professional.
However, many MLM business builders have no idea how to do prospecting properly on social media.
I will share with you my professional approach below.
Social media prospecting
One of the biggest issues when a network marketer tries to prospect on social media is not knowing how to do it professionally.
When they approach their cold market or a stranger on Facebook, they will come off as being spammy.
What is online spam?
How does amateur network marketers spam people on social media?
Here’s an analogy of what a spammer does.
Imagine a guy approached a girl in a mall that he doesn’t know and says “I like you, lets get married!”
What do you think will happen?
The girl will think that the guy is crazy and quickly walks away.
The guy did not stop and approached another girl in the mall and asked the same question.
The other girl will also think the guy is crazy and walks away.
The same guy approached another girl and asked the same question.
His thought process was, if he ask 100, 1,000 or 10,000 girls that he met, surely someone will say Yes to him.
That is being a spammer and no one likes a spammer!
On social media, if you were Private Message (PM) random strangers and pitch your network marketing business opportunity, your action is no different from the guy that asked random girls that he meets to marry him.
You are spamming them because you don’t know if they’re open, if they’re even looking for a business opportunity.
You don’t know anything about them.
Just because you are excited about your MLM business opportunity, you are assuming everyone else will be as well.
What is the correct way of approaching cold market or strangers on social media?
You need to be a Professional.
As a network marketing professional, you need to get to know the other person first.
Remember, in social media, there is a real person at the other end of the computer or smartphone.
You are communicating with a real person.
How do you get to know a person on social media whether they are open to business opportunity?
Let me share with you an actual example below.
On Facebook, I’ve joined a few home business discussion group.
These are all Facebook Public Group.
To find these group is very easy.
All you have to do is type the phrase “home business Malaysia” or “home business Singapore” in the Search box within Facebook.
When you are presented with the search results, click the Groups tab.
The search results now will be narrowed down to only Public and Private groups.
Above is a screen capture of the different groups when I searched for “home business Malaysia” on Facebook.
The above is the search results within Facebook for “home business Singapore”.
You can search for home business Facebook groups for your respective country.
What do you do when you’ve joined these Facebook groups?
What I’ll do is add value and contribute into the discussion.
Usually I will read the postings in the group and also answer questions from the group members.
The following is how I make use of Facebook groups to generate leads for my network marketing business.
One day, there was a posting on one of the FB groups that caught my attention.
Below is a screen capture of the post.
I have to blanked out her name and image for privacy purposes.
As you can see from the posting above, the lady is a business owner and looking for ideas on how to get more prospect and customer for her product which is a head scarf or hijab for Malay ladies.
The above was my reply to her.
I’ve suggested for her to use Facebook Live because I have done it many times and it has generated positive results for me.
Was I being spammy on Facebook?
No, I wasn’t.
She asked a question on Facebook and I sincerely shared my knowledge and experience with her.
What was the outcome from my comment in the Facebook Group?
The lady Private Messaged me and we ended up communicating on WhatsApp.
As you can see on the picture above, another group member, Mdm. Chong also reached out to me and we also ended up communicating on WhatsApp.
There you have it, the above is an actual example how I used the professional approach that I’ve learnt from Randy Gage’s Direct Selling Success book to generate 2 new leads from Facebook.
You don’t have to be a spammer on social media.
All you have to do is be attentive and get to know people on Facebook.
There is a reason why it is called “social” media.
We need to get to know people first so that there is a basic level or trust.
Network marketing is a business that builds on trust and relationship.
Don’t you think so?
Thank you for reading this article and I hope it was helpful for you.
Do you want to discover how to use videos on social media to create an instant surge of new customers?
If you do, I would highly recommend you check out Ferny Ceballos and Kate McShea’s Social Retail & Enrollment Blueprint.
In this program you will learn:
- Kate’s McShea “7 Minute Retail Method” – a simple 4 step formula for using videos to quickly attract ready-to-buy and the most likely to join prospects.
- An easy way to create high impact videos on a shoestring budget.
- What type of videos to create to showcase your product in the best way possible.
- How to create product demo videos.
- Tips on looking natural and convincing on video every single time.
- How to identify your most perfect prospect.
- And many more
Click the link below to message me on WhatsApp and I’ll share more with you.