Thank you for visiting Mommy Lynn Blog.
My name is Lynn and I am from Kuala Lumpur, Malaysia.
Above is a picture of me doing a business opportunity sharing.
My husband and I are professional network marketer and we have been building our network marketing business since March 2018.
As MLM network builder, one of the activities that we must always do is prospecting either offline or online.
The reason we have to prospect is to find new leads for our business.
If we stop prospecting, our business will not grow.
In fact, our network will start to shrink!
How to generate leads?
To too long ago, a lady messaged me on WhatsApp.
Apparently she is a network marketer and building her MLM business with Amway.
If you didn’t know, Amway is the biggest and oldest direct selling company in Malaysia.
She has been building her MLM business for a few years.
In her WhatsApp message, she asked me “How to get Amway leads?”
At first, I wasn’t sure if I should answer her because she is with a competitor company.
But then I decided to get to know her better.
The lady that contacted me has a very interesting story.
She did very well the first couple of months after she signed up with Amway.
But after that, her business was on the decline.
I asked her why her business was declining.
As it turns out, she has ran out of her warm market.
She has already contacted all her close friends and family members.
She tried to approach her cold market but was finding it difficult.
She wanted to know how to generate new leads so that she can get new customers.
This is a very common problem with many people in network marketing business.
After some time, they are unable to grow or maintain their business because they already spoken to all their friends and family members about their business.
They already shared the benefits of their product to everyone they know.
Who else can they talk to?
To grow their business, they need to be able to generate new business leads in their cold market.
Where to generate leads?
In this section, I will share where and how I generate new leads for my network marketing business.
This approach will work with Amway or any MLM company that you are currently attached with.
The best place for me to generate new leads is to go online which is on social media.
Since I am from Kuala Lumpur, I am using Malaysia as an example.
The most popular social media platform in Malaysia is Facebook.
I am sure it is the same in Singapore, Brunei, Indonesia, Thailand, the Philippines etc.
There are a lot of people using Facebook and it is a great place for us to find new people for our business.
If you want to generate new leads through social media such as Facebook for your business, you need to approach it like a Professional.
However, many MLM business builders have no idea how to do prospecting properly on social media.
I will share with you my professional approach below.
Social media prospecting
One of the biggest issues when a network marketer tries to prospect on social media is not knowing how to do it professionally.
When they approach their cold market or a stranger on Facebook, they will come off as being spammy.
What is online spam?
How does amateur network marketers spam people on social media?
Here’s an analogy of what a spammer does.
Imagine a guy approached a girl in a mall that he doesn’t know and says “I like you, lets get married!”
What do you think will happen?
The girl will think that the guy is crazy and quickly walks away.
The guy did not stop and approached another girl in the mall and asked the same question.
The other girl will also think the guy is crazy and walks away.
The same guy approached another girl and asked the same question.
His thought process was, if he ask 100, 1,000 or 10,000 girls that he met, surely someone will say Yes to him.
That is being a spammer and no one likes a spammer!
On social media, if you were Private Message (PM) random strangers and pitch your network marketing business opportunity, your action is no different from the guy that asked random girls that he meets to marry him.
You are spamming them because you don’t know if they’re open, if they’re even looking for a business opportunity.
You don’t know anything about them.
Just because you are excited about your MLM business opportunity, you are assuming everyone else will be as well.
What is the correct way of approaching cold market or strangers on social media?
You need to be a Professional.
As a network marketing professional, you need to get to know the other person first.
Remember, in social media, there is a real person at the other end of the computer or smartphone.
You are communicating with a real person.
How do you get to know a person on social media whether they are open to business opportunity?
Let me share with you an actual example below.
On Facebook, I’ve joined a few home business discussion group.
These are all Facebook Public Group.
To find these group is very easy.
All you have to do is type the phrase “home business Malaysia” or “home business Singapore” in the Search box within Facebook.
When you are presented with the search results, click the Groups tab.
The search results now will be narrowed down to only Public and Private groups.
Above is a screen capture of the different groups when I searched for “home business Malaysia” on Facebook.
The above is the search results within Facebook for “home business Singapore”.
You can search for home business Facebook groups for your respective country.
What do you do when you’ve joined these Facebook groups?
What I’ll do is add value and contribute into the discussion.
Usually I will read the postings in the group and also answer questions from the group members.
The following is how I make use of Facebook groups to generate leads for my network marketing business.
One day, there was a posting on one of the FB groups that caught my attention.
Below is a screen capture of the post.
I have to blanked out her name and image for privacy purposes.
As you can see from the posting above, the lady is a business owner and looking for ideas on how to get more prospect and customer for her product which is a head scarf or hijab for Malay ladies.
The above was my reply to her.
I’ve suggested for her to use Facebook Live because I have done it many times and it has generated positive results for me.
Was I being spammy on Facebook?
No, I wasn’t.
She asked a question on Facebook and I sincerely shared my knowledge and experience with her.
What was the outcome from my comment in the Facebook Group?
The lady Private Messaged me and we ended up communicating on WhatsApp.
As you can see on the picture above, another group member, Mdm. Chong also reached out to me and we also ended up communicating on WhatsApp.
There you have it, the above is an actual example how I used a professional approach to generate 2 new leads from Facebook.
You don’t have to be a spammer on social media.
All you have to do is be attentive and get to know people on Facebook.
There is a reason why it is called “social” media.
We need to get to know people first so that there is a basic level or trust.
Network marketing is a business that builds on trust and relationship.
Don’t you think so?
Thank you for reading this article and I hope it was helpful for you.
Do you want to know how to use the “7 Minute Retail Method” to create an Instant Surge of New Customers (and more team members) into your network marketing business?
If you do, check out the Social Retail & Enrollment Blueprint!
This is the same program that I learnt the Facebook prospecting strategy.
From the blueprint, you will learn how to build your business using social media…
- Without having to make lists of friends and family
- Without dragging people to meetings
- Without doing home parties
- And without endlessly posting on Facebook about your product or business (which usually doesn’t produce much)
Click the link below to message me on WhatsApp and I’ll share more with you.