Are you looking for a high value and high margin product for a dropshipping business in Australia?
If you are, I will share with you a type of high value product that your competitors may not know.
The product I am referring is the Aulora Series with Kodenshi.
The Aulora Series with Kodenshi is a special garment made with the Kodenshi fabric technology from Japan.
The key benefits of the garment made with Kodenshi fabric is improving the blood circulation of the wearer by emitting far infrared ray (FIR) when it touches the skin.
For more information, click the image below to watch an introduction video on YouTube about the Kodenshi fiber technology.
The Aulora Series with Kodenshi comes in both women and men garment.
The items available are compression pants, socks, T-shirt, panties and boxer.
All the items above are available to be dropshipped into Australia.
As an added benefit, the Aulora Series product are light weight garment therefore it does not incur high courier charges for your customer.
Blue Ocean product
Why the Aulora Series is an amazing high value product for dropshipping?
Reason being, it is a Blue Ocean product!
In this section, I will share with you a concept call the Blue Ocean Strategy.
The Blue Ocean Strategy is a popular business and marketing book written by Renée Mauborgne and W. Chan Kim.
I will explain the ideas in the book in the form of a story.
There were 2 good friends name Michael and Jeffry.
Both Michael and Jeffry went to the same primary school, secondary school and college together.
When Michael and Jeffrey graduated from college with their diploma at hand, they have the aspiration to start their own business.
Both have some saving in their bank account because they worked part time when they were studying in college.
Michael took out all his saving and started to look for product to sell for his business.
He wanted to sell smartphone accessories because everyone has at least one such device at hand therefore the market is huge.
He decided to to buy the smartphone accessories in bulk from China and sell it locally with a profit.
What Michael has done trying to sell smartphone accessories is equivalent to trying to fish in a Red Ocean.
The characteristics of a red ocean are:
- Compete in an existing market space
- Beat the competition
- Exploit existing demand
- Make the value-cost trade-off
- Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost
The fact is, it is unlikely Michael will succeed in his business due to the nature of red ocean where the competition is very stiff and the only way for him to differentiate with his competitor is to reduce his product selling price.
By being cheaper than his competitor, he will slowly but surely bleed his business until he cannot sustain it anymore.
The blood of every business in the water is turning it red…thus the name Red Ocean.
Is there a better approach to choosing product for a business?
That was what Jeffry thought to himself after seeing the bad experience Michael had with his business.
A better approach to selecting a product is using The Blue Ocean Strategy.
What are the characteristic of a blue ocean?
The characteristics are:
- Create uncontested market space
- Make the competition irrelevant
- Create and capture new demand
- Break the value-cost trade-off
- Align the whole system of a firm’s activities in pursuit of differentiation and low cost
For a better understanding of The Blue Ocean Strategy, check out the 2 minutes video below by Harvard Business Review.
In the video above, it highlighted a case study on Cirque du Soleil using The Blue Ocean Strategy to grow and excel in an industry with limited growth potential.
A compelling aspect of Cirque du Soleil’s success is that it did not win by taking customers from the already shrinking circus industry, which historically catered to children. Instead it created uncontested market space that made the competition irrelevant.Blueoceanstrategy.com
Jeffry realised that to be successful in his business, he has to avoid the red ocean at all cost.
Instead, he has to find a product which is in the blue oceans of uncontested market space and make the competition irrelevant.
Business to consumer (B2C)
The Aulora Series exclusive brand owner is BE International located in Kuala Lumpur, Malaysia.
BE International is a licensed Business to Consumer (B2C) and ISO:9001 certified company with international branch office and distribution channel in Singapore, Brunei, Hong Kong and Indonesia.
To sell the Aulora Pants in Australia, you can partner with BE International as one of its Independent Business Owner (IBO).
To register a BE International member account, you will need a local sponsor.
The role of your sponsor it to provide customer service to you.
If you have any question in regards to the Aulora Pants, your sponsor will be you key contact person.
When you register a BE International member account and placed your order, the company will only deliver your order within Malaysia.
Here is where your sponsor can assist you.
Your sponsor in Malaysia can act as your local receiver.
He / she can receive your parcel on your behalf, repack and send it to your customer’s address in Australia using international courier service.
This arrangement is a dropshipping business model.
Are you interested to explore the Aulora Series with Kodenshi dropshipping to Australia business model further?
If you are, please click the link below to contact me on WhatsApp and I will share more info with you.