Norwex MLM Malaysia Alternative – It’s Not The Marketing Plan

A few days ago, I had a meeting with a Norwex Malaysia consultant because I was interested on the EnviroCloth and Kitchen Cloth for my home.

Her name was Pn. Nora.

Working Muslim Lady

My meeting with Pn. Nora was in a Middle East theme restaurant in Segambut, Kuala Lumpur.

We had a nice chat and she showed me some samples of the EnviroCloth.

The product is really nice and I ended up buying a set of EnviroCloth and also the Kitchen Cloth Trio.

For the Kitchen Cloth, I decided to go with the navy colour.

After I bought the Norwex product from Pn. Nora, I had a chat with her.

I was very keen to find out why Pn. Nora decided to become a Norwex Independent Sales Consultants.

I asked her, “How to become Norwex consultant in Malaysia?

Pn. Nora shared with me her story.

She used to be an executive in an education centre in Kuala Lumpur.

However, due to the Movement Control Order (MCO) in Malaysia, the centre she works at had to close down because there were no classes.

To make ends meet, Pn. Nora joined Norwex and started her business.

Being a mother myself, I understand how Pn. Nora feels.

Being a mother, we will do whatever it takes to take care of our family.

I then asked her how much commission she is earning from selling Norwex product.

She told me it was 35%.

For a home based business, 35% is a very good margin.

Being a network marketing professional, I was interested to learn Norwex Malaysia marketing plan.

Pn. Nora then shared with me the Norwex consultant commission package.

Norwex has a decent multi level marketing (MLM) plan.

I asked Pn. Nora how she gets leads for her Norwex business and she told me she does a lot of posting on social media such as Facebook and Instagram.

That was how I found Pn. Nora. It was from one of her Instagram posts.

It’s more than just the plan

When Pn. Nora was sharing with me Norwex business plan, at the back of my mind I was thinking…

To be successful in building a network marketing business, it take more than just a good marketing plan.

Me and my husband have been building our network marketing business full time since March 2018.

We have our network of distributors locally and also outside of Malaysia.

From my experience, I know to be successful in network marketing, there are 6 essential pillars.

The pillars are:

  1. Company founders
  2. Product
  3. Marketing plan
  4. Education system
  5. Business culture
  6. Using technology

The pillar number two is the product in the business.

I will explain the importance of product for a network marketing business in the form of a story.

The idea of product selection is from the book The Blue Ocean Strategy written by Renée Mauborgne and W. Chan Kim.

Blue Ocean Strategy book

There were 2 good friends name Michael and Jeffry.

Both Michael and Jeffry went to the same primary school, secondary school and college together.

When Michael and Jeffrey graduated from college with their diploma at hand, they have the aspiration to start their own business.

Both have some saving in their bank account because they worked part time when they were studying in college.

Michael took out all his saving and started to look for product to sell for his business.

He wanted to sell smartphone accessories because everyone has at least one such device at hand therefore the market is huge.

He decided to to buy the smartphone accessories in bulk from China and sell it locally with a profit.

What Michael has done trying to sell smartphone accessories is equivalent to trying to fish in a Red Ocean.

Red Ocean

The characteristics of a red ocean are:

  • Compete in an existing market space
  • Beat the competition
  • Exploit existing demand
  • Make the value-cost trade-off
  • Align the whole system of a firm’s activities with its strategic choice of differentiation or low cost

The fact is, it is unlikely Michael will succeed in his business due to the nature of red ocean where the competition is very stiff and the only way for him to differentiate with his competitor is to reduce his product selling price.

By being cheaper than his competitor, he will slowly but surely bleed his business until he cannot sustain it anymore.

The blood of every business in the water is turning it red…thus the name Red Ocean.

Is there a better approach to choosing product for a business?

That was what Jeffry thought to himself after seeing the bad experience Michael had with his business.

A better approach to selecting a product is using The Blue Ocean Strategy.

Blue Ocean

What are the characteristic of a blue ocean?

The characteristics are:

  • Create uncontested market space
  • Make the competition irrelevant
  • Create and capture new demand
  • Break the value-cost trade-off
  • Align the whole system of a firm’s activities in pursuit of differentiation and low cost

For a better understanding of The Blue Ocean Strategy, check out the 2 minutes video below by Harvard Business Review.

Blue Ocean Strategy Explained

In the video above, it highlighted a case study on Cirque du Soleil using The Blue Ocean Strategy to grow and excel in an industry with limited growth potential.

A compelling aspect of Cirque du Soleil’s success is that it did not win by taking customers from the already shrinking circus industry, which historically catered to children. Instead it created uncontested market space that made the competition irrelevant.

Blueoceanstrategy.com

Jeffry realised that to be successful in his business, he has to avoid the red ocean at all cost.

Instead, he has to find a product which is in the blue ocean of uncontested market space and make the competition irrelevant.

How do you find a blue ocean product?

How do you find a blue ocean product ideal for a network marketing business?

Firstly, I would suggest you get a copy of the Blue Ocean Strategy book and read it.

By reading the book, it will give you some ideas on how to identify the best product to promote in your business.

By chance, back in 2018, the direct sales company that me and my husband partnered with has a blue ocean product line.

It is a type of athleisure garment with far infrared ray (FIR) emitting properties.

Back then, there were no large or established product brands in that category in South East Asia countries.

FIR Athleisure Garment

The company that we partnered with created a new product category making competition irrelevant.

In less than 3 years, the company has dominated the category with its core product in Malaysia, Singapore, Brunei, Hong Kong and Indonesia.

We managed to grow our MLM business quickly with customers located locally and internationally by leveraging on the blue ocean product.

I shared the above blue ocean product story with Pn. Nora.

Building a direct selling business in Malaysia is not difficult. All you have to do is do lots of marketing activities to generate leads and you will be able to generate sales sooner or later.

However, if you want to build a network marketing business using the multi level marketing (MLM) business model, there are 6 essential pillars that you will need to understand.

One of it is using blue ocean product.

If your business is selling cleaning product which is in the red ocean category, it will make building your network much more difficult.

Nonetheless, I had a very nice chat with Pn. Nora and we planned to meet up for coffee again.

Thank you for reading my experience meeting with Pn. Nora and I hope it was insightful for you.

If you are currently a Norwex consultant in Malaysia and you would like to explore an alternative network marketing business with blue ocean product, please click the link below to message me on WhatsApp and I’ll be happy to share more with you.

Click here for WhatsApp chat

By | 2021-08-03T16:50:43+08:00 May 16th, 2021|Business|0 Comments

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