Thank you for visiting Mommy Lynn Blog.
My name is Lynn and I am from Kuala Lumpur, Malaysia.
Above is a picture of me doing a business opportunity sharing online.
My husband and I are professional network marketer and we have been building our network marketing business since March 2018.
As MLM professional / network builder, one of the activities that we must always do is prospecting either offline or online.
The reason we have to prospect is to find new MLM leads for our business.
If we stop prospecting, our business will not grow.
In fact, our network will start to shrink!
Market size
How big is the direct selling industry in Malaysia?
According to Datuk Tan Chong Guan, President of Direct Selling Association Malaysia (DSAM) in an interview with New Straits Times:
Malaysia’s direct-selling industry sales are expected to grow between 10 per cent and 15 per cent this year from the estimated RM20 billion for 2020, despite the emergence of the third wave of the Covid-19 pandemic.
For the year 2020, the direct selling industry in Malaysia is estimated to generate RM20 billion in sales!
Which companies generate the above sales number?
In Malaysia, there are thousands of companies that has the Lesen Jualan Langsung or direct selling license from the Ministry of Domestic Trade and Consumer Affairs.
There are also countless companies that are operating without a legit direct selling license.
Most large and licensed direct selling companies are registered member of DSAM.
The last I counted, there are more than 120 companies who are registered member of DSAM.
The list of DSAM members are:
- Agape Superior Living
- AM Life International
- AMC Allied Metalcraft
- Americ
- Amway
- Ana Edar
- Annkang Wellness
- ASEA Redox
- Asia Herbal Biotech
- Atomy
- Avon Cosmetics
- BE International
- Best World Lifestyle (BWL)
- Biing Han
- Brilliant Point (BPI)
- Cadware Pioneer (CW)
- CenGreen Global
- Chini Enterprise
- ChungHo Nais
- CNI Enterprise
- Conforer Global
- Cosway
- Coway
- Creative Dreams International
- Cuckoo International
- De Ocean International
- Decho Bio International
- Diamond Interest
- Doterra
- DXN Marketing
- Edmark
- Edutex Trading
- Elken
- Elo Water
- Enagic
- Excellent Household Resources
- Extend My Network
- Fitline PM International
- Flantech Asia
- Forever Living Products
- Forlife Research 4Life
- Gano Excel
- Goodarch
- Greaten Bridge
- Grolier
- HDI Network
- Healthy Futures
- Healthy Homes (Rainbow)
- Healthy Way
- Herbalife
- Home Direct Shopping
- I-Linkage Nutric
- Immeri
- Infinitus International
- Jeunesse Global
- Just Essentials
- K-Link International
- Kyani
- KZ1 Global
- Leroy International
- LG PuriCare
- Lifepharm
- LifeWave
- Luxor
- Manamana International
- Market Malaysia Shop (Shop.com)
- Mary Kay
- Max Health & Living
- Max Pine
- MD Dermatics
- MOI Worldwide
- Morinda
- MPI Multi-Pure
- N.Z. New Image
- Natural Health Farm (NHF)
- Nefful
- NHTC Wellness Product (NHT Global)
- Norwex
- Nu Skin
- ODC International
- ODO
- Ola Beleza (Natura)
- Omni AAA
- OMX Nutrition
- One Green Solution (Sollife)
- Optimo International
- Perfect Pentagon
- PHHP Marketing
- Pure N Fresh (PureNFresh)
- Qnet
- Reliv International
- Revell Global
- Richnergy International (Rich Legacy)
- Sachaway
- Sahajidah Hai-O
- Shaklee
- Shuang Hor
- Siang Hin
- Singer
- SK Networks Retails (SK Magic)
- Stemey
- Stemtech
- Stolle
- Successmore Being
- Sunrider International
- Swisderm International
- Synergy Worldwide
- Tasly
- TDC
- Thanks Ai
- Theta Mobile (Thetaedge)
- Tiens Health Development (Tiens)
- Total Reach (NewLife)
- Totalife
- Tri Wonder International
- True Mix
- Tupperware
- UGS Network
- UHS Essential Health (USANA)
- Unicity
- Vasayo
- Vii Nutrition
- Viva Life Science
- VMAlife
- Wealthy Pentagon (Easecox)
- Worldwellness
- YMR International
- Young Living
- Zhulian
- Zinzino
- 27 Venture (Twenty7)
If you are a professional network marketer using the business opportunity offered by the companies listed above, you’ve made the right decision in choosing a business partner.
To grow your business, you need to be able to generate new business leads.
How to get more leads in network marketing?
The best place is to go online which is on social media.
One social media platform most network marketers do not use for MLM prospecting is LinkedIn.
How popular is LinkedIn in Malaysia?
As per the data from NapoleanCat:
“There were 5,915,000 Linkedin users in Malaysia in January 2021, which accounted for 17.4% of its entire population.
People aged 25 to 34 were the largest user group.”
As you can see from the data above, there are a lot of people using LinkedIn and it is a great place for us to find new people for our business.
If you want to generate new leads through social media such as LinkedIn for your business, you need to approach it like a Professional.
However, many MLM business builders have no idea how to do prospecting properly on social media.
As a MLM business leader, I will teach my new downlines to approach their family members and friends first.
I will teach them to use the “product angle” when they are contacting their family members and friends.
The objective is sharing sincerely their personal experience using the product from the business.
Whether they buy the product or not does not matter.
We’ll leave it to them to decide.
After a while, the new downline will run out of warm market they can approach.
Those that have in the network marketing business for a while will also experience this problem.
They will run out of people in their warm market to talk to.
They will need to start approaching their cold market to generate new leads for their business.
Usually, they will start prospecting on social media.
Social media prospecting
One of the biggest issues when a network marketer tries to prospect on social media is not knowing how to do it professionally.
When they approach their cold market or a stranger on LinkedIn, they will come off as being spammy.
What is online spam?
How does amateur network marketers spam people on social media?
Here’s an analogy of what a spammer does.
Imagine a guy approached a girl in a mall that he doesn’t know and says “I like you, lets get married!”
What do you think will happen?
The girl will think that the guy is crazy and quickly walks away.
The guy did not stop and approached another girl in the mall and asked the same question.
The other girl will also think the guy is crazy and walks away.
The same guy approached another girl and asked the same question.
His thought process was, if he ask 100, 1,000 or 10,000 girls that he met, surely someone will say Yes to him.
That is being a spammer and no one likes a spammer!
On social media, if you were Private Message (PM) random strangers and pitch your network marketing business opportunity, your action is no different from the guy that asked random girls that he meets to marry him.
You are spamming them because you don’t know if they’re open, if they’re even looking for a business opportunity.
You don’t know anything about them.
Just because you are excited about your MLM business opportunity, you are assuming everyone else will be as well.
What is the correct way of approaching cold market or strangers on social media?
You need to be a Professional.
As a network marketing professional, you need to get to know the other person first.
Remember, in social media, there is a real person at the other end of the computer or smartphone.
You are communicating with a real person.
How do you find people on LinkedIn that are open to business opportunity?
Let me share with you an actual example below.
LinkedIn prospecting
The strategy I used on LinkedIn to generate leads for my business is known as Attraction Marketing.
Attraction marketing in simple term is providing valuable content for your target audience.
By publishing valuable content rather than chasing the prospect, I am attracting them to me.
In LinkedIn, there are a few features you can use to publish content.
First, it is the your LinkedIn profile page.
The above is my LinkedIn profile page.
Your LinkedIn profile page is the most popular page and every LinkedIn user will view your profile page before they interact with you.
Therefore, you need to use a professional looking profile picture.
Next, you can publish short posts on your LinkedIn timeline.
To publish longer content, you can use LinkedIn article publishing feature.
The above is a screen capture of the short post that I published on my LinkedIn timeline.
You can see all the content that I’ve published on my LinkedIn Recent Activity page.
What are the results from publishing good content on LinkedIn?
Attraction marketing on LinkedIn is like farming.
It will take some time for you to see any results.
After some time, you will get Connection Request from other LinkedIn users.
After you are connected with other LinkedIn users, you will start to receive Personal Messages (PM).
Above is a screen capture of the type of PM I’ve received on my LinkedIn account.
I have to blanked out her name and image for privacy purposes.
Above is another PM that I received on LinkedIn.
As you can see from the screen captures above, the leads that I generated from LinkedIn are highly targeted because they are looking for business opportunity.
Was I being spammy on LinkedIn?
No, I wasn’t.
Rather than chasing for prospects, I am being chased by prospect because they want to connect with me and hear what I have to offer.
Conclusion
There you have it, the above is an actual example how I used a professional approach to generate 2 new leads from LinkedIn.
You don’t have to be a spammer on social media.
All you have to do is attract your targeted audience by publishing valuable content on LinkedIn.
There is a reason why it is called “social” media.
We need to get to know people first so that there is a basic level or trust.
Network marketing is a business that builds on trust and relationship.
Don’t you think so?
Thank you for reading this article and I hope it was helpful for you.
If you want to know how my husband and I grew our network marketing business in Malaysia, Singapore, Brunei, Hong Kong, Indonesia etc, click the link below to contact me on WhatsApp and I’ll will share more with you.
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